The ActionCOACH Framework for Business Success

The ActionCOACH Definition of a Business:

"A Commercial, Profitable, Enterprise, that works, without YOU!"

• Mastery — “Creating a COMMERCIAL Enterprise”: The first stage of growing any business is about making sure it delivers its products or services profitably, productively and with enough information to make great decisions. It’s about building a foundation before engaging in an effort to acquire new business. It’s about the owner taking back ‘control’ of the business and removing any chaos.
  

• Niche — “Creating a Commercial, PROFITABLE Enterprise”: Niche is all about Marketing. At this step you define your uniqueness and guarantee, articulating the value of your product or service, getting and keeping customers and moving them towards higher loyalty levels making them ‘Raving Fans’.
  

• Leverage — “Creating a Commercial, Profitable Enterprise, that WORKS”: Leverage is about implementing systems and controlling the effects of Supply and Demand, ensuring quality and increasing profitability. At this step, you Leverage finances, systems, people and your marketing.
  
• Team — “Creating a Commercial, Profitable Enterprise, that Works, WITHOUT YOU”: During this step, you work on developing an amazing team. T.E.A.M. means ‘Together Everyone Achieves More’. Everyone is in the right position, doing the right things at the right time.
  
• Synergy — “Freedom”: At this step, everyone is in the right position, even a General Manager, doing the right things at the right time, in ‘massive amounts’. You, as the business owner, are spending your time working solely on strategic issues and your income is largely passive coming from the business. You have the freedom to explore new business opportunities and begin to think about exiting the business or diversifying or duplicating the business.
  
• Freedom — “Invest Your Time and Money”: Now you can turn over the operations to others and be free to become a full-time investor, investing in businesses, real estate or other opportunities. You may even decide to become a coach as many of our other clients have done.